Redefining the challenge to enable even better results: the SUGAR Team of IBM was seeking to get the most of their challenge and enabling the best customer experiences for IBM. All of this was possible due to a strong and open connection within the interdisciplinary team – which is one of the main elements of the Design Thinking process, they relied on (Hasso Plattner Institute, 2020). But how did they even identify that a re-definition was needed and how did they proceed?
An industry exposed to radical change It is becoming increasingly important for insurance companies to understand their customers holistically, including their habits and preferences. This
Museums strive for more presence in the everyday life of the population. In a joint project wit the Baden State Museum in Karlsruhe we have developed a solution for the creation of digital content that appeals to citizens and museums alike: Center Piece X