Reference Projects
![rwe-logo-black-and-white](https://sdtkarlsruhe.de/wp-content/uploads/2021/02/rwe-logo-black-and-white-768x768.png)
![BASF](https://sdtkarlsruhe.de/wp-content/uploads/2021/02/BASF-768x767.png)
![ibm2](https://sdtkarlsruhe.de/wp-content/uploads/2021/02/ibm2-768x768.png)
![giz2](https://sdtkarlsruhe.de/wp-content/uploads/2021/02/giz2-768x767.png)
![plansee](https://sdtkarlsruhe.de/wp-content/uploads/2021/02/plansee-768x768.png)
![porsche_klein](https://sdtkarlsruhe.de/wp-content/uploads/2021/02/porsche_klein-768x767.png)
![logo_lafo](https://sdtkarlsruhe.de/wp-content/uploads/2021/02/logo_lafo.png)
![](https://sdtkarlsruhe.de/wp-content/uploads/2022/02/Dataroom-scaled-e1646158918498-300x145.jpeg)
IBM: Customer Experience at its best
Redefining the challenge to enable even better results: the SUGAR Team of IBM was seeking to get the most of their challenge and enabling the best customer experiences for IBM. All of this was possible due to a strong and open connection within the interdisciplinary team – which is one of the main elements of the Design Thinking process, they relied on (Hasso Plattner Institute, 2020). But how did they even identify that a re-definition was needed and how did they proceed?
![](https://sdtkarlsruhe.de/wp-content/uploads/2022/02/Bildschirmfoto-2022-02-25-um-11.23.15-300x115.png)
HUK-COBURG 2020/21
An industry exposed to radical change It is becoming increasingly important for insurance companies to understand their customers holistically, including their habits and preferences. This
![Center Piece X](https://sdtkarlsruhe.de/wp-content/uploads/2021/09/Header-300x115.png)
The Museum in the Digital Space
Museums strive for more presence in the everyday life of the population. In a joint project wit the Baden State Museum in Karlsruhe we have developed a solution for the creation of digital content that appeals to citizens and museums alike: Center Piece X