Reference Projects

IBM: Customer Experience at its best

Redefining the challenge to enable even better results: the SUGAR Team of IBM was seeking to get the most of their challenge and enabling the best customer experiences for IBM. All of this was possible due to a strong and open connection within the interdisciplinary team – which is one of the main elements of the Design Thinking process, they relied on (Hasso Plattner Institute, 2020). But how did they even identify that a re-definition was needed and how did they proceed?

HUK-COBURG 2020/21

An industry exposed to radical change It is becoming increasingly important for insurance companies to understand their customers holistically, including their habits and preferences. This

Center Piece X

The Museum in the Digital Space

Museums strive for more presence in the everyday life of the population. In a joint project wit the Baden State Museum in Karlsruhe we have developed a solution for the creation of digital content that appeals to citizens and museums alike: Center Piece X