On March 13th our #SUGAR Winter Presentations in Karlsruhe took place. While all of the winter presentations were unforgettable, this year’s event was something special for us…
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Felix participated in the Service Design Thinking programme in 2018/2019, during which he worked
together with his team at KIT and HSG on a project for Plansee in China. Felix wrote his master’s
thesis at Fraunhofer ISI and is now working completely remotely at bloXmove.
The Service Design cycle 2021/22 is coming to an end. One main highlight was definitely the students‘ final presentation at this year’s SUGAR Network for Design Innovation EXPO, hosted by San Francisco State University. During the first weekend of June, 16 student teams from all over the globe presented their solutions to the innovation challenges they had received of their 15 corporate partners from various industries.
The hybrid winter presentation 2021/22 enabled us, to come together without losing the unique SUGAR experience. 6 teams presented their current results to an exited audience!
Redefining the challenge to enable even better results: the SUGAR Team of IBM was seeking to get the most of their challenge and enabling the best customer experiences for IBM. All of this was possible due to a strong and open connection within the interdisciplinary team – which is one of the main elements of the Design Thinking process, they relied on (Hasso Plattner Institute, 2020). But how did they even identify that a re-definition was needed and how did they proceed?
An industry exposed to radical change It is becoming increasingly important for insurance companies to understand their customers holistically, including their habits and preferences. This
Teaching others to fully leverage their creative potential is about challenging given tasks and obvious perspectives. Prof. Marcel van Eeden explains how he encourages his students to develop their own creativity approaches
Sources of Inspiration Are there any further sources of inspiration for the artist Marcel van Eeden? Is there any approach to fall back to in
Overcoming format restrictions We understood how important it is to create an pointed but unusual problem definition. In the second part of Overcoming Conventional Thinking
A Conversation with Prof. Marcel van Eeden Have you ever wondered how something new can emerge from a topic that has already been taken up