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Service Design Thinking

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APPLICATION FOR 2022 / 23 PROGRAM

Application for Service Design Thinking program 2022 /23 is now open until June 30.

INFORMATION EVENT

On May, 18 from 18:00 – 19:30, we offer a hybrid information event for all students who are interested in the upcoming program.

Where would you like to go?

Service Design Thinking aims to do three things

Teach Design Thinking

Students get a rare chance to learn the design thinking methodology by applying it themselves

Focus on Digital Services

The program emphasizes the Service part as services are becoming increasingly important

Solve Real-World Problems

Working on real-world projects is the only way to build true experience and at the same time gives meaning to the work

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Working Creativity Events Travel

Service Design Thinking in numbers

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Students

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Ideas

Latest news

Events

SUGAR EXPO 2021/22 in San Francisco

The Service Design cycle 2021/22 is coming to an end. One main highlight was definitely the students‘ final presentation at this year’s SUGAR Network for Design Innovation EXPO, hosted by San Francisco State University. During the first weekend of June, 16 student teams from all over the globe presented their solutions to the innovation challenges they had received of their 15 corporate partners from various industries.

Sarah Manthey Juni 15, 2022

Events

Climbing the next milestone – the Winter Presentation 2021/22

The hybrid winter presentation 2021/22 enabled us, to come together without losing the unique SUGAR experience. 6 teams presented their current results to an exited audience!

Sarah Manthey März 15, 2022

Projects

IBM: Customer Experience at its best

Redefining the challenge to enable even better results: the SUGAR Team of IBM was seeking to get the most of their challenge and enabling the best customer experiences for IBM. All of this was possible due to a strong and open connection within the interdisciplinary team – which is one of the main elements of the Design Thinking process, they relied on (Hasso Plattner Institute, 2020). But how did they even identify that a re-definition was needed and how did they proceed?

Sarah Manthey März 1, 2022

Let others tell you

Testimonials

"The SUGAR-Program offers an opportunity to get an outside perspective on the HUK Coburg insurance. By successfully accompanying several projects we experienced exciting methodological input, new ways of thinking, and the development of new solutions."

Mandy MannHUK Coburg

"SUGAR is the perfect tool to bring cross-organizational devision digitization to the company. The refreshing, innovative and agile spirit of SUGAR is simply contagious and inspires us again and again!"

Michaela FinkenzellerBASF Coatings

"Innovativ und kreativ zu sein ist nichts, was man erzwingen kann. Vielmehr spielt das persönliche Verständnis unter den Teammitgliedern und ein gemeinsames Mindset eine große Rolle."

Marius MühlthalerProject Team 2017/18

"Mit dem Vertrauen in die Design Thinking Methodik haben wir uns aufgeschlossen durch das gesamte Projekt bewegt und sind letztendlich zu einem sehr interessanten Ergebnis gekommen. Jeder Schritt auf dem Weg war ein wichtiges Puzzleteil für das Gesamtbild."

Paula PetersProject Team 2017/2018

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