The hybrid winter presentation 2021/22 enabled us, to come together without losing the unique SUGAR experience. 6 teams presented their current results to an exited audience!
Service Design Thinking
Explore. Prototype. Learn.
APPLICATION FOR 2022 / 23 PROGRAM
Application for Service Design Thinking program 2022 /23 is now open until June 19.
On May, 18 from 18:00 – 19:30, we offer a hybrid information event for all students who are interested in the upcoming program.
Where would you like to go?
Service Design Thinking aims to do three things
Service Design Thinking in numbers
Redefining the challenge to enable even better results: the SUGAR Team of IBM was seeking to get the most of their challenge and enabling the best customer experiences for IBM. All of this was possible due to a strong and open connection within the interdisciplinary team – which is one of the main elements of the Design Thinking process, they relied on (Hasso Plattner Institute, 2020). But how did they even identify that a re-definition was needed and how did they proceed?
An industry exposed to radical change It is becoming increasingly important for insurance companies to understand their customers holistically, including their habits and preferences. This