Felix participated in the Service Design Thinking programme in 2018/2019, during which he worked
together with his team at KIT and HSG on a project for Plansee in China. Felix wrote his master’s
thesis at Fraunhofer ISI and is now working completely remotely at bloXmove.
The Service Design cycle 2021/22 is coming to an end. One main highlight was definitely the students‘ final presentation at this year’s SUGAR Network for Design Innovation EXPO, hosted by San Francisco State University. During the first weekend of June, 16 student teams from all over the globe presented their solutions to the innovation challenges they had received of their 15 corporate partners from various industries.
The hybrid winter presentation 2021/22 enabled us, to come together without losing the unique SUGAR experience. 6 teams presented their current results to an exited audience!
Redefining the challenge to enable even better results: the SUGAR Team of IBM was seeking to get the most of their challenge and enabling the best customer experiences for IBM. All of this was possible due to a strong and open connection within the interdisciplinary team – which is one of the main elements of the Design Thinking process, they relied on (Hasso Plattner Institute, 2020). But how did they even identify that a re-definition was needed and how did they proceed?
Explore. Ideate. Prototype!